Tuesday, March 02, 2004

Kegerators

I have come to the conclusion that there is a real and untapped market for kegerators. Imagine if you could sell kegerators at Home Depot. Do you think that a guy could walk in there and not come out with one? I doubt it. College towns, yuppie neighborhoods, around race tracks, trailer parks, and the high rent districts all would be good targets. It's pretty much every man's dream to walk into his own house and pull himself a draft beer. Not to mention, bragging rights among his fellow cohorts. Every house that has beer in the refrigerator would have one if they were affordable and more available. The possibilities are endless.

I know that I would have bought a kegerator in college. Shit, I would buy one now, if I didn't already have a homemade one in the garage, and I saw one on the shelf somewhere. They are not that difficult to make. A small, custom made or full sized refrigerator with ample room for a keg and a CO2 tank with a tap on the door or in the top would sell like hot cakes. You could even sell accessories, like longer hoses and mounts so that the tap could be placed on a bar or at the kitchen sink.

Am I missing something here? Why has this not been done on a large scale? Sorority houses, frat houses, board rooms, and RV's... workshops, chili cook offs, barber shops, and pet stores... movie theaters, county fairs, grocery stores, and post offices... living rooms, bed rooms, bathrooms, and kitchens... all with one thing in common... BEER. It's really a simple concept.

Thoughts?



Peace.

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